So I recently made the leap across the pond from London to New York to run the Marketing Department in our Americas office. Not only was I new to New York, but also new to management and new to the Americas market.

A lot of new!

As a new leader, I was eager to make waves! But I equally did not want to step on anyone toes. For the first two weeks, I sat back, I listened and I learned. I took the time to understand the company dynamics, the processes and most importantly I got to know my team. During this time I also took notes on what I felt needed to change and any ideas that I wanted to instigate. These notes became the basis of my plans for 2015.

I used mind maps to write down all my ideas. I asked myself a series of questions to ensure that I not only hit my objectives as a Marketing Director, but also my own personal goals. Each question started with How can I…

  • How can I double delegate revenue?
  • How can I grow our data?
  • How can I train my team so that they develop their skills?
  • How can I develop my skills?
  • How can I triple leads?

Marketing requires planning. Implementing new ideas also requires planning.

My planning tips are:

  1. Mind map – write down everything no matter how small! Any idea, any thought…
  2. Identify the activities that are time sensitive – as with any set of tasks, some will need to be completed sooner. This is the same for implementing ideas. For example, I identified several initiatives that could make a large impact quickly, such as instigating a proofing process to Brochure Design. Whereas ideas such as a new Content Marketing strategy takes more time, as this required more planning, resources and time to get senior management on board.
  3. Turn this into a timeline – identify the amount of time needed to implement all the ideas and track them on a time line. This will enable you to plan time into your daily activities to ensure your ideas are not left unrealised on a to-do list!

For anyone in a similar position or looking to make changes, building a structured and S.M.A.R.T.* plan for the year will help focus your efforts and the efforts of your team. A simple yet effective strategy.

*Specific, Measurable, Achievable, Realistic, Time Sensitive

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