Marketers work with every department – Production, Sales, Finance, IT…the list goes on. The difficultly with this is managing the needs and expectations of each department whilst balancing our own objectives. This is made harder when you consider how different each department’s objectives are.

  • Finance – focus on costs
  • Sales – focus on the next sale
  • Production – focus on the product itself

Marketing brings these focuses together and asks what the customer needs or wants. We often act as mediators – putting us in the middle. This is why stakeholder marketing is so important. Effective communication or promotion of department goals, objectives and deadlines to other internal stakeholders ensures that each team member understands how they can impact another team member.

Marketing focuses on the needs of the customer – internal stakeholders are also our customers.

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