In a world of “digital transformation”, we seem to get too easily distracted by the newest this or the fastest that. Daily I see so many articles about the latest digital marketing solution or social media platform that as a marketer I should be using. There are so many out there – how to choose what’s right? That’s a blog for another time!

I’m not saying that digital marketing isn’t EXTREMELY valuable, but in an industry where marketing has the habit of being seen as a support system too reliable on email marketing; my gut says we need to remember the basics.

Once again I have learnt that face-to-face meetings are more effective. A couple of weeks ago, I traveled to Chicago to do some ‘grassroots marketing’ for The Trading Show Chicago 2015It was a real pleasure to have the opportunity to meet and network with a new industry. Before moving to New York, I worked exclusively within Lifescience events. Lifesciences will always have my heart, but it is exciting to learn about new industries and see how different customers react to different promotional channels.

Marketing embraces the innovative. Let’s not forget the basics. Getting out there and talking to our customers is the best way to ensure that we deliver.

The Trading Show Chicago 2015 is set to be the best yet! The lessons we as marketing have learnt in the best year have paid off. Want to see how? Pop along to the event next week by registering here > 

Or follow us at #TSChicago.

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