Sometimes at work we get asked to do things that seem bizarre at first…but then you realise there is method in the madness.

Recently, my boss asked me to dabble in a wee bit of Sales, or business development. My initial thought was this is madness. But then I remembered that it is always good to test yourself or be thrown in the deep end. Sink or swim as they say. The experience reminded me of something important…if you don’t ask, you don’t get!

It’s important to remember this, not only in Sales but also in Marketing. It is not a coincidence that emails with subject lines such as “Brochure now available – download it now” work better than those that perhaps beat about the bush. In fact, this was the subject of a team discussion today. Why do some emails work better than others?

In marketing, we all love to be creative and try different things (creativity is literally in the job description!) However, we have to think about our customer. In this day and age, we all receive hundreds of emails a day. Those subject lines that simply state what the email is about and the purpose of the email make our customers’ lives simpler. It’s straight to the point – they know what they’re getting or being asked to do. Sometimes being direct can set you apart from the competition more effectively!

Sometimes its better to get straight to the point. In other words – if you don’t ask, you don’t get! 

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