Can’t quite believe that it was a year ago that I wrote “How to get an entire city talking about your event for 2 days.”
Seems impossible to me that I am undertaking the final analysis for the Home Delivery World 2016 marketing campaign. This is a great example of how marketing changes in 1 year.
This year the marketing for the Home Delivery World went truly global. Our marketing campaign kicked off twelve months out! Our fully integrated digital campaign utilized all major marketing channels, details below.
Each year, we produced several marketing pieces that are used throughout the campaign. This includes the event brochure, the sponsorship prospectus, the workshop brochure and the post event report – all of which feature our event partners prominently, encouraging them to share across their networks.
Our fully responsive website is updated regularly and visited by tens-of-thousands of home delivery industry stakeholders. Taking the time to train and understand SEO better has helped push us up the Google rankings.
In this day and age, email is the number 1 communication tool of every marketer. So,
how to stand out from the crowd?
We have had great fun this year experimenting with subject lines, personalized copy, images etc. My favorite subject line has to be, “Fancy Chick’Fil’A?” sent at 11:55am to attract opens from our hungry audience. The copy then went on to talk about all the great local legends that are attending our event this year.
With a huge global database, we target by interest, Geo and job title to ensure our messages get in front of the right people.
2016 saw Home Delivery World officially enter the “digital age”! By working closely with a digital marketing agency, adwords, PPC and remarketing was successfully used to grow our digital footprint.
It’s easy to get caught up with the latest digital marketing craze! Here at Home Delivery World, we never forget the need to be direct. We use direct targeting and messages in all our marketing, whether it be digital or more traditional like a mailing. In addition to our digital activities we:
- Mailed (yes that’s snail mail” to our local contacts and past customers
- The team headed down to Atlanta – Face-to-Face always works best!
- Organized meet-ups – including one in New York
We love content! We regularly post onto online communities, including our own ‘Total Delivery’. With the the help of our sponsors, we have produced and shared over 30 presentations, 2 eBooks (with a 3rd imminent) and over 60 blogs.
Social Media has proven to be a powerful tool of promotion for us time and time again.
Leveraging our 3.000 strong social network on LinkedIn, Facebook, Instagram and Twitter; alongside a targeted Facebook Advertising campaign, has increased the reach of our content, and that of our customers, exponentially.
For 2017, we now have a strong social network to engage with.
Follow us at on #HomeDeliveryW >
Our dedicated sales team ensure no lead is left unconverted! Logging over 60 calls a day, this unprecedented effort has made Home Delivery 2016 the biggest and best yet!
PRESS AND 3RD PARTY CAMPAIGN
We partnered with over 65 leading press and media. Digital advertising, email blasts and page adverts helped spread the word. Thank to all our partners whose tireless effort and constant support is never forgotten or unappreciated.
In total, over 800 marketing activities have helped to make the 2016 event a record breaker!
- Press Releases
- Social Media
- Flyers at other events
- Adverts in industry publications
- Direct sales team
- Banners & listings
- Newsletter listings
- Adwords & remarketing
- Influencer marketing
There is still time to join the 1,500+ people already signed up. Register for Home Delivery World now >