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Marketer in New York

As event marketers, we aim to create buzz around our events. This should not be limited to pre-event. My tip for creating buzz is to play on the sociocultural phenomenon of FOMO.

“FOMO – anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”– Google search

One way to achieve FOMO is to use the event itself. Events and tradeshows have long been proven to be a great marketing platform. As the event organisers we can take advantage of our own events by changing mindset and seeing the event as a marketing asset – a promotional channel for us as well as our clients.

Firstly, an event is a great source of knowledge. As a B2B event marketer, the events I look after act as my window into the industries in which I work. It is the best opportunity…

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