Marketing is like a fine wine

Marketer in New York

Marketing is like a fine wine. The art is knowing when the time is right to distribute.

Stage 1 of Wine Making – Harvesting

Harvesting is a vital step in the wine making process, just as the planning process is vital for marketing. Both take time, dedication and selection. Selection of the right grapes – selection of the right marketing channels, the right marketing partners.

Stage 2 of Wine Making – Crushing and Pressing

After the grapes are selected, after the marketing channels are selected, both are ready to be prepared. The grapes are crushed. The marketing collateral is prepared. In the olden days, grapes were crushed under foot. Nowadays, this process is often mechanised. The same can be said for marketing. We used to send every promotion manually. Now we have systems that allow us to, for example, send emails automatically based on consumer behaviour.

Stage 3 of Wine Making –…

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