Nailed it 😉
In my opinion, the biggest trend we will witness in 2016 is the convergence of Marketing and Customer Experience. Traditionally, marketers have been back office, systems focused. Sales have been the front line. The link from marketing to the customer. In recent years this has changed. As marketing has involved from a transactional focus to one of building relationships, we have seen how ensuring high levels of customer experience is vital to setting your business apart from the rest.
The #Marketingtrend to watch for in 2016 – The Convergence of Marketing and Customer Experience
Staying ahead of your competition is not easy. One of the best ways to achieve this is to ensure your customer experience is exceptional.
“The customer experience is the next competitive battleground.”
~ Jerry Gregoire, former CIO of Dell and Pepsi. Read more at http://www.business2community.com/brandviews/act-on/customer-experience-hot-new-thing-marketing-01453092#QCGmAZXqQH15hepK.99
For us in the events industry, this is often assumed to…
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