Marketer in New York

The greatest thing about working in Marketing is that inspiration can strike form anything at anytime.

One of my aims for 2016 is to personalise my customers’ experience of our marketing communications. So it is easy to understand why this has preoccupied my thoughts in recent weeks.

I recently took vacation (much deserved, even if I may say so myself) and noted down any example of great customer service.

1. Returning home to my Welsh Roots in Crickhowell

There is nothing like returning home after a long period of time away. In NYC, I can only get the feeling of returning home when I watch the Rugby in the Red Lion on Bleecker St.! So naturally, I was thrilled to have the opportunity to return to South Wales, not just because it’s my family home, but also because it was a close friend’s wedding.

Hospitality and customer service is different in…

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