Time to go back to basics

Marketer in New York

It’s easy to get distracted by new ideas and the latest technology or theories. Whether it be content marketing or keeping up with the latest social media trends.

Sometimes the best thing to do is to go back to basics!

What is Marketing?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” –CIM

One thing stands out for me in particular- the CUSTOMER. How can you “identify, anticipate and satisfy” their needs if you don’t know who they are? With two new Marketing Executives on my team, it is important that their training focuses on who our customer is. This is not always an easy thing to learn! As a business, we work in several different industries pharmaceuticals, marketing, aviation, trading, supply chain…to name but a few. As marketers, our role is to focus the team’s efforts on the customer and ensure that we…

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