The results are in – #marketerinnewyork

The results are in

I’ve been naughty the past few months and have not been blogging! But it has been an extremely busy conference season! 6 months, 12 events, 112,952 new records added to database; 9,518 sales qualified leads…

H1 conference season is finally over and we get a well deserved rest (ish) time before the H2 season kicks off in September.

Coffee in hand, I came to work this morning and realized its my 2 year anniversary in New York! Doesn’t seem possible to have been living here for 2 years. I still catch a glimpse of the Empire State Building and think I’m on vacation 🙂

What I think is even more amazing is what we, the Terrapinn US marketing team have achieved during that time. Having just completed the H1 marketing analysis. It is amazing to be able to say that we have:

  • Increased website sessions by 188%
  • Doubled data
  • Increased leads by 62%
  • Increased delegate revenue by 53% 

(Versus H1 in 2015***)

I’ll be writing more detailed posts into how we did it very soon – so watch this space! Highlight of the year so far has to be the World Orphan Drug Congress USA. Our first 24/7, truly global marketing campaign. Such a thrill to work on such an awesome event for an awesome industry.

For now, I’m off to celebrate with my team 🙂 Coffee on me guys!


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