Today’s entry in the Diary of the Marketer in New York has to mention #blizzard2017.

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Unable to get to work, told to stay indoors, this marketer used the day to undertake media partner research.

Effective media partners provide you:

  1. Lead Generation
  2. SEO points
  3. Brand Credibility

The important thing to remember when choosing a media partner is to make sure that they target your consumer.

And I don’t just mean GEO. I mean job title, industry, and behavioral characteristics. Unless the media partner communicates with your target audience, in a way they like to engage about topics that matter to them, your partnership will yield little results.

https://marketerinnewyork.files.wordpress.com/2016/07/marketer-innewyork.png?w=712

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