Today’s entry in the Diary of the Marketer in New York has to mention #blizzard2017.
Unable to get to work, told to stay indoors, this marketer used the day to undertake media partner research.
Effective media partners provide you:
- Lead Generation
- SEO points
- Brand Credibility
The important thing to remember when choosing a media partner is to make sure that they target your consumer.
And I don’t just mean GEO. I mean job title, industry, and behavioral characteristics. Unless the media partner communicates with your target audience, in a way they like to engage about topics that matter to them, your partnership will yield little results.