Last night I headed out to the Marketing Hall of Fame Induction Ceremony, organized by the New York American Marketing Association.

Was a great night. The 2017 inductees were

  • Gary Briggs, vice president, chief marketing officer, Facebook
  • Jon Iwata, senior vice president, marketing and communications, IBM
  • Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company
  • Jerry Wind, PhD, Professor of Marketing, The Wharton School

Full bios at the end of the post.

All the four inductees offered the audience interesting insight into their careers, where they see marketing heading, and their leadership styles.

Screen Shot 2017-05-12 at 10.43.50 AM
Jim Stengel – Marketing Hall of Fame inductee

Several themes stood out to me during their acceptance speeches.

  1. Technology and Leadership – Marketing has evolved faster than any other industry or business function out there. Being able to keep on top of the latest technology is an imperative for all marketing leaders. It’s no longer enough to hire Millennials with technology skills, leaders need to understand how these new tools could impact growth, thus making smarter decisions. Jim Stengel actually touches upon this in his new book Unleashing the Innovators: How Mature Companies find New Life with Startups. In it he discusses how legacy companies have partnered or acquired startups to infuse technology and innovation into their businesses. WalMart’s acquisition of Jet.com and subsequent hiring of Marc Lore as CTO is a key example.
  2. Authenticity – Marketing has to be personalized. Brands need to tell an authentic story that engages with consumers. It’s too easy to spot bullshitters in this digital age.
  3. Fostering environments for Growth – it was humbling to see that all 4 inductees see their greatest achievements as having been encouraging others in the field to reach their potential. Each noted that by fostering an environment at work that opened up conversations around new ideas, offered a safe space to experiment and fail, had the greatest impact to the team’s overall successes.

2017 Marketing Hall of Fame inductee bios:

Gary Briggs, vice president, chief marketing officer, Facebook
Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook, he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.

During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.

Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi’s joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey & Company.

He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University.

Jon Iwata, senior vice president, marketing and communications, IBM
Jon Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world.

Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet, and Watson. He is recognized for innovation – from creating Think Academy, a mobile and cloud-delivered online university serving more than 375,000 IBMers, to the application of cognitive technologies in marketing and communications. He reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty, serves as chairman of the IBM Values and Policy Advisory Board and is vice chairman of the IBM International Foundation.

Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president, corporate communications, in 1995 and senior vice president, communications, in 2002. He assumed his current role on July 1, 2008.

He is a trustee of Cooper Hewitt, Smithsonian Design Museum, a director of the Japan Society, director of the Association of National Advertisers and an advisory board member for the Yale Center for Customer Insights. He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.

In 2015, Jon was inducted into the CMO Club Hall of Fame. That same year, he received the Distinguished Service Award from The Seminar, an organization consisting of Chief Communications Officers. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology.

Jim Stengel, president/CEO, The Jim Stengel Company, LLC
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as global marketing officer at Procter & Gamble, one of the world’s most admired brand-building companies. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: president/CEO of The Jim Stengel Company, LLC, a think tank and consultancy, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups, speaker with the Washington Speakers Bureau®, and advisor to several companies.

As the former global marketing officer of $76 billion Procter & Gamble, Jim oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. He is best known for reinvigorating the company’s marketing culture, personally leading the transformation that firmly established P&G as one of the most admired brand-building companies in the world. During his seven years in the role, P&G’s sales doubled.

Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had P&L responsibility for the company’s European baby care business. Previously, Jim held positions of increasing responsibility in P&G’s developing markets, Cosmetic, and Food businesses. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time Life Books division.

Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. He was recognized four times by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age. Jim was named to the first-ever Fortune Executive Dream Team in 2011. He has also served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011, where he pioneered the CMO Accelerator program in 2013 and continues to serve as Dean.

Jerry Wind, Ph.D., Lauder Professor, Academic Director, The Wharton Fellows Program Director, SEI Center for Advanced Studies in Management, Professor of Marketing, The Wharton School
Jerry Wind, Ph.D. is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing-driven business strategy. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.

He is the founding Director of the Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He is the founder of the Wharton Fellows program (whartonfellows.com) – a global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership – and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com).

Joining Wharton in 1967, Professor Wind led the creation of the Wharton Executive MBA Program, the reinvention of the Wharton MBA curriculum and development of the Wharton globalization strategy. He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, founding editor of the Wharton School Publishing, cofounded the Interdisciplinary Center Herzliya and is the Chair of its Academic Council.

Professor Wind has edited top marketing journals and published over 300 articles, chapters and papers, and 25 books. He received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award, and was one of the nine original Legends in Marketing. He is the former Chancellor of the International Academy of Management (IAM), former academic trustee of the Marketing Science Institute and former chairman of the College of Marketing of the Institute of Management Science. He is a member of the Board of Directors of the Marketing Accountability Standards Board and a member of the boards of a number of Wharton’s centers, including the Lauder Institute and Knowledge@Wharton.

He is a trustee of The Philadelphia Museum of Art and chairman of its marketing committee and an active advisor to a number of arts and culture organizations. He is a member of the executive committee of SEI and sits on the advisory boards of a number of companies including the Fung Retailing Group, DreamTime Vision and other start-ups.

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